MEDIA ADVISORY FOR TUESDAY, OCTOBER 3, 2006

ST. LOUIS PUBLIC SCHOOLS, GREATER SAINT LOUIS COMMUNITY FOUNDATION, RAMS, MAYOR AND STATE HEALTH DEPARTMENT TEAM UP TO LAUNCH HEALTHY YOUTH PARTNERSHIP (HYP) AIMED AT COMBATING CHILDHOOD OBESITY IN ST. LOUIS REGION

WHAT: News conference to announce Healthy Youth Partnership (HYP)

WHO: Dr. Diana Bourisaw, Superintendent of the St. Louis Public Schools

Rams Running Back Steven Jackson

Mayor Francis Slay

Julie Eckstein, Director of the Missouri Department of Health and Senior Services

David R. Luckes, President & CEO, Greater Saint Louis Community Foundation

Serena Muhammad, Executive Director, St. Louis SCORES and Chair, Healthy

Youth Partnership Gary Dollar, United Way of Greater St. Louis

WHEN: Tuesday, October 3, 10:30 a.m.

WHERE: Mitchell Elementary School Gymnasium

955 Arcade St.

St. Louis, MO 63112

BACKGROUND: Healthy Youth Partnership (HYP) is a collaborative of more than 70 community organizations from diverse sectors that have combined their efforts to combat youth obesity and advance the health of children and youth in the St. Louis, bi-state region. Together, they are implementing a set of pilot programs, sharing best practices to improve current programming and building a network of resources and promotional campaign to build a regional commitment to health outcomes for the region’s children.

The Greater Saint Louis Community Foundation, Rams Foundation and the Sports Philanthropy Project provided more than $150,000 initial funding to catalyze the effort and create short and long-term strategies to reduce youth obesity in the St. Louis Metropolitan area. Rams Running Back Steven Jackson will serve as Spokesperson for the effort. The partnership also includes Governor Blunt’s Healthy Missourians Initiative.

For more information on HYP, please visit www.healthyyouthpartnership.org