- Saint Louis Public Schools
- NATIONAL MEDIA COVERAGE (VARIOUS)
- EDUCATION WEEK
- EDUCATION WEEK: District Marketing Efforts Aim To Boost Enrollment - August 21, 2012
SLPS News Coverage
- Overview
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ST. LOUIS POST-DISPATCH
- ST. LOUIS POST-DISPATCH: Magnet school in St. Louis celebrates milestone: its 1st ... May 22, 2017
- ST. LOUIS POST-DISPATCH: Nine of Missouri's 10 best public high schools are in the ... Apr. 25, 2017
- ST. LOUIS POST-DISPATCH: A St. Louis neighborhood school becomes a school of choice Mar. 27, 2017
- ST. LOUIS POST-DISPATCH: Vashon takes down Bolivar to repeat as Class 4 champion Mar. 18, 2017
- ST. LOUIS POST-DISPATCH: Editorial: St. Louis teacher pension fund trustees s ... Mar. 17, 2017
- ST. LOUIS POST-DISPATCH: Teachers in St. Louis Public Schools getting raises under ... Mar. 17, 2017
- ST. LOUIS POST-DISPATCH: "Hidden Figures" provides lessons on race and opportunity... Feb
- ST. LOUIS POST-DISPATCH: St. Louis cops to partner with public school students ... Feb. 23, 2017
- ST. LOUIS POST-DISPATCH: St. Louis schools look to change school culture with new ... Feb. 6, 2017
- ST. LOUIS POST-DISPATCH: St. Louis Public Schools fully accredited once again Jan. 11, 2017
- ST. LOUIS POST-DISPATCH: Editorial: St. Louis Public Schools, take a bow Jan. 8, 2017
- ST. LOUIS POST-DISPATCH: Missouri education officials recommend full accreditation Jan. 4, 2017
- ST. LOUIS POST-DISPATCH: Schools say students could be charged as felons for Dec. 23, 2016
- ST. LOUIS POST-DISPATCH: You can file to run for your local school board Dec. 12, 2016
- ST. LOUIS POST-DISPATCH: Missouri school grades rise in annual report card Nov. 8, 2016
- ST. LOUIS POST-DISPATCH: Schools across St. Louis learning how past trauma ... Nov. 4, 2016
- ST. LOUIS POST-DISPATCH: St. Louis teachers may soon find affordable housing by ... Oct. 9, 2016
- ST.LOUIS POST-DISPATCH: Compare your school: A look at the 2016 MAP scores Oct. 3, 2016
- ST. LOUIS POST-DISPATCH: Slay appoints Darnetta Clinkscale to Special Sept. 26, 2016
- ST. LOUIS POST-DISPATCH: St. Louis school uses guitar training ... Sept. 12, 2016
- ST. LOUIS POST-DISPATCH: Former St. Louis school redone as lofts is filling up Sept. 8, 2016
- ST. LOUIS POST-DISPATCH: Judge says charter school parents can't join legal battle ... July 20, 2016
- ST. LOUIS POST-DISPATCH: At worldly St. Louis school, soccer field is stuff of dreams July 7, 2016
- ST. LOUIS POST-DISPATCH: Superintendent Kelvin Adams agrees to lead St. Louis ... July 5, 2016
- ST. LOUIS POST-DISPATCH: New law mandates dyslexia screening in Missouri public ... June 27, 2016
- ST. LOUIS POST-DISPATCH: Editorial: Double-down on the desegregation program. June 12, 2016
- ST. LOUIS POST-DISPATCH: Ban out-of-school suspensions for students in all grades April 29, 2016
- ST. LOUIS POST-DISPATCH: Dispute by charter cost St. Louis city schools $4.9 million April 19, 2016
- ST. LOUIS POST-DISPATCH: Make the city's children a priority April 3, 2016
- ST. LOUIS POST-DISPATCH: St. Louis district opens its neighborhood elementary ... March 31, 2016
- ST. LOUIS POST-DISPATCH: Superintendent Adams has changed district's culture February 16, 2016
- ST. LOUIS POST-DISPATCH: Homeless students fight a daily battle February 6, 2016
- ST. LOUIS POST-DISPATCH: Life and success after high school December 30, 2015
- ST. LOUIS POST-DISPATCH: Rewrite history with a second chance at Fresh Start Academy Oct. 14, 2015
- ST. LOUIS POST-DISPATCH: Enrollment loss in St. Louis schools compounds problems October 9, 2015
- ST. LOUIS POST-DISPATCH: Former administrator at Sandy Hook shares crisis advice December 10, 2015
- ST. LOUIS POST-DISPATCH: In his father's shadow: Irons begins tenure at Vashon November 24, 2015
- ST. LOUIS POST-DISPATCH: SLPS making progress thanks to superintendent, .... November 1, 2015
- ST. LOUIS POST-DISPATCH: Eight St. Louis-area schools receive national Blue Ribbon.. Sept. 29,2015
- ST. LOUIS POST-DISPATCH: Vashon High School to get visit from St. Louis police ... Sept. 19, 2015
- ST. LOUIS POST-DISPATCH: St. Louis school teachers, staff inspired to change lives August 10, 2015
- ST. LOUIS POST-DISPATCH: St. Louis superintendent exploring reasons behind ... - March 10, 2015
- ST. LOUIS POST-DISPATCH: St. Louis Public Schools deserve our strong support - March 5, 2015
- ST. LOUIS POST-DISPATCH: Synagogue pews find new life in high school wood shop ... - Jan. 25, 2015
- ST. LOUIS POST-DISPATCH: French shifts attention back to home and North Campus - Jan. 19, 2015
- ST. LOUIS POST-DISPATCH: High schoolers from around St. Louis work toward change ... - Jan. 16, 2015
- ST. LOUIS POST-DISPATCH: U.S. education chief visits to talk ... - Dec 16, 2014
- ST. LOUIS POST-DISPATCH: Students at Gateway Elementary aim for new school ties: December 14, 2014
- ST. LOUIS POST DISPATCH: St. Louis superintendent, foundation join to expand ... - Dec. 4, 2014
- ST. LOUIS POST-DISPATCH: Soldan stuns Duchesne in PKs as backup keeper comes up large - Nov. 4, 2014
- ST. LOUIS POST-DISPATCH: FAIR: Brighter days at St. Louis Public Schools - Oct. 16, 2014
- ST. LOUIS POST-DISPATCH: National Sugar Association donates salad bars ... - Oct. 16, 2014
- ST. LOUIS POST-DISPATCH: St. Louis schools get grant to reduce dropouts ... - Oct. 15, 2014
- ST. LOUIS POST-DISPATCH: Rigor of top St. Louis Public Schools Is Bringing Results - Oct. 15, 2014
- ST. LOUIS POST-DISPATCH: School named after Bertha Knox Gilkey, community organizer - Oct. 11, 2014
- ST. LOUIS POST-DISPATCH: Educators consider what Missouri ... next commissioner - Sept. 17, 2014
- ST. LOUIS POST-DISPATCH: St. Louis area students pitch business ... competition - Sept. 14, 2014
- ST. LOUIS POST-DISPATCH: St. Louis-area superintendents say ... Sept. 15, 2014
- ST. LOUIS POST-DISPATCH: The Little Bit Foundation Celebrates School Adoption ... - Sept. 4, 2014
- ST. LOUIS POST-DISPATCH: New teacher sees potential in the neighborhood ... - Aug 23, 2014
- ST. LOUIS POST-DISPATCH: Enrollment, performance up in St. Louis district an - June 27, 2014
- ST. LOUIS POST-DISPATCH: St. Louis clergy calls for prayer to end violence, hunger - April 29, 2014
- ST. LOUIS POST-DISPATCH:Appointed panel will run St. Louis schools for at least ... - April 15, 2014
- ST. LOUIS POST-DISPATCH: Debate over 'contract schools' eclipses broader ... plan - April 11, 2014
- ST. LOUIS POST-DISPATCH: Promoting a different image for St. Louis schools - April 10, 2014
- ST. LOUIS POST-DISPATCH: Reading Becomes a Family Affair at St. Louis Public Schools - April 8, 2014
- ST. LOUIS POST-DISPATCH: Sumner High students call for end to violence - April 4, 2014
- ST. LOUIS POST-DISPATCH: Editorial: Optimism must drive attempts to improve ... - April 4, 2014
- ST. LOUIS POST-DISPATCH: St. Louis cookie company to receive FBI award - April 3, 2014
- ST. LOUIS POST-DISPATCH: KIPP announces expansion plans in St. Louis - April 3, 2014
- ST. LOUIS POST-DISPATCH: Missouri adds fifth class, javelin to 2015 season - April 2, 2014
- ST. LOUIS POST-DISPATCH: Editorial: St. Louis district right to try a bold step - March 24, 2014
- ST. LOUIS POST-DISPATCH: A stinging audit and fast fixes. Good work at both ends - February 25, 2014
- ST. LOUIS POST-DISPATCH: Missouri auditor praises progress at SLPS - Feb. 20, 2014
- ST. LOUIS POST-DISPATCH: St. Louis Public Schools chief signs contract extension - February 6, 2014
- ST. LOUIS POST-DISPATCH: School districts in Missouri step up efforts to track - Jan. 27, 2014
- ST. LOUIS POST-DISPATCH: Mann, Shenandoah schools in St. Louis to remain open ... - Dec. 19, 2013
- ST. LOUIS POST-DISPATCH: Teach for America uses local ties to increase impact - December 16, 2013
- ST. LOUIS POST-DISPATCH: Nahed Chapman dies; created school to help refugee ... - Dec. 16, 2013
- ST. LOUIS POST-DISPATCH: Students seek an honors program where there is none - November 16, 2013
- ST. LOUIS POST-DISPATCH: St. Louis schools taking aim at social promotion - Oct. 20, 2013
- ST. LOUIS POST-DISPATCH: Forums planned on future of Shenandoah, Mann ... - September 30, 2013
- ST. LOUIS POST-DISPATCH: Pelagie Green Wren dies; first black dancer at the Muny - Sept. 26, 2013
- ST. LOUIS POST-DISPATCH: St. Louis Public Schools have come far in five years - Sept. 20, 2013
- ST. LOUIS POST-DISPATCH: Letter to the Editor: New teachers are supported ... - Sept. 18, 2013
- ST. LOUIS POST-DISPATCH: National teachers union leader points to St. Louis ... - August 14, 2013
- ST. LOUIS POST-DISPATCH: St. Louis public school officials take to churches ... - August 12, 2013
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ST. LOUIS AMERICAN
- ST. LOUIS AMERICAN: SLPS honors 541 scholar athletes Apr. 21, 2017
- ST. LOUIS AMERICAN: More than $500K in scholarships awarded at 29th annual Salute to Oct. 3, 2016
- ST. LOUIS AMERICAN: Eight excellent awardees honored at Salute Sept. 28, 2016
- ST. LOUIS AMERICAN: St. Louis Public Schools receive training, funding to boost ... Aug. 4, 2016
- ST. LOUIS AMERICAN: SLPS Back to School Festival on August 13 Jul 30, 2016
- ST. LOUIS AMERICAN: Local African American youth head to West Point ... June 16, 2016
- ST. LOUIS AMERICAN: Register by April 12 for SLPS Job Fair April 8, 2016
- ST. LOUIS AMERICAN: Uplifting urban education in St. Louis April 7, 2016
- ST. LOUIS AMERICAN: City voters approve tax increase April 6, 2016
- ST. LOUIS AMERICAN: St. Louis American endorses in April 5 ballot issues March 31, 2016
- ST. LOUIS AMERICAN: Vote yes on Prop 1 on April 5 March 24, 2016
- ST. LOUIS AMERICAN: Prop 1 advocates worry about ‘confusion’ on April 5 ballot March 23, 2016
- ST. LOUIS AMERICAN: SLPS goes ‘green’ with pilot conservation program March 23, 2016
- ST. LOUIS AMERICAN: Superintendent Zone offers non-academic supports to SLPS’ .. March 17, 2016
- ST. LOUIS AMERICAN: SLPS prepared me for Mizzou March 9, 2016
- ST. LOUIS AMERICAN: College-bound at Carver Elementary March 2, 2016
- ST. LOUIS AMERICAN: Why the SAB is good for SLPS February 18, 2016
- ST. LOUIS AMERICAN: Innovative St. Louis public school teaches core African values February 18, 2016
- ST. LOUIS AMERICAN: SLPS tax increase on April 5 ballot February 17, 2016
- ST. LOUIS AMERICAN: Children learn to become healthier cooks December 17, 2015
- ST. LOUIS AMERICAN: SLPS teachers accept contract with one-time raise December 16, 2015
- ST. LOUIS AMERICAN: Ladue church sends volunteer tutors to SLPS November 25, 2015
- ST. LOUIS AMERICAN: Act fast for SLPS gifted program Sept. 30, 2015
- ST. LOUIS AMERICAN - Transforming Vashon High School - March 4, 2015
- ST. LOUIS AMERICAN: Time to apply for SLPS magnet schools - November 25, 2014
- ST. LOUIS AMERICAN: Wells Fargo partners with district and foundation ... - Oct. 31, 2014
- ST. LOUIS AMERICAN: SLPS: ready to partner with you - Sept. 18, 2014
- ST. LOUIS AMERICAN: Treasurer Zweifel touts saving for college - Sept. 17, 2014
- ST. LOUIS AMERICAN: Monsanto school ‘gateway to the future’ - Aug. 28, 2014
- ST. LOUIS AMERICAN: Tribute concert for Dr. Kenneth Brown Billups - Sept. 10, 2014
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ST. LOUIS BUSINESS JOURNAL
- ST. LOUIS BUSINESS JOURNAL: See which St. Louis high schools US News ranks among ... Apr. 5, 2017
- ST. LOUIS BUSINESS JOURNAL: State gives Saint Louis Public Schools full accreditation Jan. 10, 2017
- ST. LOUIS BUSINESS JOURNAL: 76.7% goal: Public grad rate rises, still room ... - May 22, 2015
- ST. LOUIS BUSINESS JOURNAL: With grad rates up, SLPS superintendent emphasizes ... - Jan. 15, 2015
- ST. LOUIS BUSINESS JOURNAL: Missouri’s schools underfunded by $656 million - Mar 19, 2014
- ST. LOUIS BUSINESS JOURNAL: Unions look to Obamacare for health care guidance - August 30, 2013
- ST. LOUIS BUSINESS JOURNAL: Cleveland NJROTC to Stay Open Under New School Plan - March 21, 2013
- ST. LOUIS BUSINESS JOURNAL: SLPS Chief Recognized By Wall Street Journal - November 27, 2012
- ST. LOUIS BUSINESS JOURNAL: Mo. Board Gives Provisional Accreditation to SLPS - October 16, 2012
- ST. LOUIS BUSINESS JOURNAL: SLPS Requests Accreditation - September 17, 2012
- ST. LOUIS BUSINESS JOURNAL: P.E. Grant Story - August 20, 2012
- ST. LOUIS BUSINESS JOURNAL: Roosevelt Opens Health Clinic - August 30, 2012
- ST. LOUIS BUSINESS JOURNAL: SLPS Back To School Festival - July 26, 2012
- ST. LOUIS BUSINESS JOURNAL: St. Louis Public Schools could face job cuts, 3 school closings -2.28.13
- ST. LOUIS BUSINESS JOURNAL: Which St. Louis Public Schools are expected to close? February 27, 2013
- THE ASSOCIATED PRESS
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FOX 2/KPLR 11
- FOX 2/KPLR 11: St. Louis officer helps get new basketball hoops for Apr. 27, 2017
- FOX 2/KPLR 11: St. Louis Public School students get new bikes Apr. 15, 2017
- FOX 2/KPLR 11: SLPS superintendent credits academic turnaround to ‘the love ... Mar. 17, 2017
- FOX 2/KPLR 11: Giving dropouts a chance at an education with 24-hour access Feb. 20, 2017
- FOX 2/KPLR 11: St. Louis Public Schools teacher wins $500 Jan. 30, 2017
- FOX 2/KPLR 11: State board restores accreditation for St. Louis Public Jan. 10, 2017
- FOX 2/KPLR 11: State board restores accreditation for St. Louis Public Schools Jan. 10, 2017
- FOX 2/KPLR 11: First day of classes for St. Louis Public Schools Aug. 17, 2016
- FOX 2/KPLR 11: St. Louis Public Schools hosts active ... Aug.12, 2016
- FOX 2/KPLR 11: The Pulse of St. Louis: Local and statewide education challenges ... July 9, 2016
- FOX 2/KPLR 11: International aid group visits St. Louis, bringing hope to public ... July 8, 2016
- Fox 2: St. Louis Public Schools appear on track for accreditation July 5, 2016
- Fox 2: Dr. Kelvin Adams staying on as SLPS superintendent July 5, 2016
- FOX 2/KPLR 11: Sweet Potato Challenge June 10, 2016
- FOX 2/KPLR 11 - CSMB Trivia Night preview with 1-minute ice cream - March 5, 2015
- FOX 2/KPLR 11: Sugar Association donating salad bars to St. Louis schools - Oct. 16, 2014
- FOX 2/KPLR 11 - FroYo helps students of New American Academy - Aug. 19, 2014
- FOX2 / KPLR11: St. Louis Public Schools hold job fair for teachers and principals - Jan. 24, 2015
- FOX 2/KPLR 11: SLPS athletic director recognized for education about brain injuries - Oct. 22, 2013
- FOX 2/KPLR 11: St. Louis Public Schools announces some make-up days for snow - Jan. 28, 2014
- FOX 2/KPLR 11: St. Louis Public School choose new director - Oct. 14, 2013
- FOX 2/KPLR 11: Sunday is Family Day at Soulard Oktoberfest - Oct. 13, 2013
- FOX 2/KPLR 11: First day of school: St. Louis Public Schools - August 12, 2013
- FOX 2/KPLR 11: Rams Michael Brockers Visits Patrick Henry School - August 28, 2013
- FOX 2/KPLR 11: SLPS Superintendent: Unaccredited school districts need more help - August 11, 2013
- FOX 2/KPLR 11: City leaders putting the word out, keep your children in school - August 7, 2013
- FOX 2/KPLR 11: St. Louis judge to be honored for work in juvenile justice - August 6, 2013
- FOX 2/KPLR 11: Destiny Crockett Princeton Scholarship - June 10, 2013
- FOX 2/KPLR 11: Dunbar Elementary School Principal Heads To The Roof - May 7, 2013
- FOX 2/KPLR 11: St. Louis Public School Sets 2013/2014 Calendar - April 25, 2013
- FOX 2/KPLR 11 - Jackie Robinson Movie Leaves Impact On High School Students - April 24, 2013
- FOX 2/KPLR 11: Cleveland NJROTC Saved, But Other Schools To Close - March 20, 2013
- FOX 2/KPLR 11: Alumni And Citizens Have Proposal To Save Cleveland ROTC - March 14, 2013
- FOX 2/KPLR 11: Cleveland Alums Battle To Keep High School Open - March 9, 2013
- FOX 2/KPLR 11: Alumni Fighting To Keep South City School Open- Feb. 27, 2013
- FOX 2/KPLR 11: Linda Smith Named Preschool Teacher of the Year - January 14, 2013
- FOX 2/KPLR 11: The Pulse of St. Louis, The State of SLPS - October 27, 2012
- FOX 2/KPLR 11: SLPS Regain Provisional Accreditation - October 16, 2012
- FOX 2/KPLR 11: The Pulse of St. Louis Bullying Story - September 29, 2012
- FOX 2/KPLR 11: Patrick's People Profiles Soldan Guitar Donation - September 13, 2012
- FOX 2/KPLR 11: The Pulse Of St. Louis Roosevelt Health Clinic - September 8, 2012
- FOX 2/KPLR 11: Roosevelt High School Offers Free Health Services - September 4, 2012
- FOX 2/KPLR 11: CVPA Gets $8 Million Renovation - August 14, 2012
- FOX 2/KPLR 11: SLPS Awarded $2.2 Million Physical Education Grant - August 20, 2012
- FOX 2/KPLR 11: SLPS Students Head Back To School - August 13, 2012
- FOX 2/KPLR 11: SLPS Back To School Fair - August 2, 2012
- FOX 2/KPLR 11: St. Louis Public Schools hold Back-to-School festival - August 3, 2013
- FOX 2/KPLR 11: Dewey Innovative Teacher - September 12, 2012
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ST. LOUIS BEACON
- ST. LOUIS BEACON: City school superintendent keeps close eye on data, students - Nov. 11, 2013
- ST. LOUIS BEACON: 'For Sake of All': Health affects school dropout rate - Sept. 25, 2013
- ST. LOUIS BEACON: Cleveland NJROTC Will Stay Open Under New City School Plan - March 20, 2013
- ST. LOUIS BEACON: School dropouts often lack personal connection, panelists say - Sept. 16, 2013
- ST. LOUIS BEACON: Closings of buildings recommended for SLPS - February 27, 2013
- ST. LOUIS BEACON: Cops, top school officials put in time as tutors- 02.20.2013
- ST. LOUIS BEACON: Financial test proposed for families in school desegregation program- 12.18.12
- ST. LOUIS BEACON: Local Schools Have Parent Alerts - December 14, 2012
- ST. LOUIS BEACON: In Depth Data Review Helped SLPS Win Provisional Accreditation - October 16, 2012
- ST. LOUIS BEACON: St. Louis Schools Win Provisional Accreditation - October 16, 2012
- ST. LOUIS BEACON: SLPS Faces Vote On Provisional Accreditation - October 15, 2012
- ST. LOUIS BEACON: Union Cooperation Helped St. Louis Schools Progress - September 20, 2012
- ST. LOUIS BEACON: Charters And Public Schools Coexist - September 15, 2012
- ST. LOUIS BEACON: SLPS and Charters can Co-exist - September 13, 2012
- ST. LOUIS BEACON: Roosevelt High Opens Health Clinic - August 30, 2012
- ST. LOUIS BEACON: School Board To Make Case For Accreditation - August 23, 2012
- ST. LOUIS BEACON: SLPS Shows Improvements - August 14, 2012
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ST. LOUIS MAGAZINE
- ST. LOUIS MAGAZINE: The Agony of Victory: St. Louis schools’ progress ... Jan. 6, 2017
- ST. LOUIS MAGAZINE: St. Louis Schools Guide 2015: Time for a Real Change - Feb. 20, 2015
- ST. LOUIS MAGAZINE: Should They Stay or Should They Go? - March 2014
- STLMAG.COM: New Soccer Program For St. Louis City's Public Middle Schools ... - Sept. 16, 2013
- ST. LOUIS MAGAZINE: Toeing the Line - August 2013
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KMOV-TV
- KMOV-TV: Immigrant & Refugee Children Unite Through New South City Soccer Field Sept. 15, 2016
- KMOV-TV: Students from St. Louis Public Schools earn associates degree early Sept. 13, 2016
- KMOV-TV: Imagine a Better St. Louis: Hip hop program educating about childhood obesity
- KMOV-TV: St. Louis Public School District, NAACP claim state withholding ... June 15, 2016
- KMOV-TV: Teachers who missed the St. Louis Public Schools job fair can apply online - Jan. 24, 2015
- KMOV-TV: St. Louis Public School District hosts job fair to hire new teachers - April 5, 2014
- KMOV-TV: 2 St. Louis schools to remain open despite recommendations - Dec. 20, 2013
- KMOV-TV: Future of 2 St. Louis Public Schools up in the air, parents concerned - Nov. 10, 2013
- KMOV-TV: St. Louis Public Schools opens magnet school with plans for expansion - October 1, 2013
- KMOV-TV: News 4 Schools: Local district creates team to keep quality teachers - September 12, 2013
- KMOV-TV: News 4 Schools: Meals for thousands of St. Louis Public School students - August 21, 2013
- KMOV-TV: Districts hold police-led security meeting prior to return of students - July 22, 2013
- KMOV-TV: School board removes Cleveland NJ ROTC from schools slated to close - March 20, 2013
- KMOV-TV: Dozens of schools remain vacant in St. Louis - February 28, 2013
- KMOV-TV: Several St. Louis schools could be closing next year - February 27, 2013
- KMOV-TV: Parents, administrators hold meeting to discuss security ... - February 13, 2013
- KMOV-TV: State To Review SLPS Accreditation - October 15, 2012
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KSDK-TV
- KSDK-TV: St. Louis Public Schools students head back ... Aug. 17, 2016
- KSDK-TV: St. Louis Public Schools qualifies for full accreditation Oct. 23, 2015
- KSDK-TV: SLPS launches campaign to bring kids back - Jan. 6, 2015
- KSDK-TV: Education Secretary visits Ferguson - Dec. 16, 2014
- KSDK-TV: President to expand student access to college - Dec. 4, 2014
- KSDK-TV: School nurse receives Lifesaver Award - Oct. 18, 2014
- KSDK-TV: Mr. Triplett teaches integrity one tie at a time - Aug. 29, 2014
- KSDK-TV: Public input wanted for SLPS plan - March 19, 2014
- KSDK-TV: SLPS names math teacher of the year - February 14, 2014
- KSDK-TV: SLPS names kindergarten teacher of the year - December 12, 2013
- KSDK-TV: SLPS Superintendent Adams agrees to 2-year contract - February 6, 2014
- KSDK-TV: SLPS names STEM teacher of the year - December 2, 2013
- KSDK-TV: SLPS students witness naturalization ceremony - November 15, 2013
- KSDK-TV: Jane Donahue named new president of the St. Louis Public Schools Foundation - Oct. 14, 2013
- KSDK-TV: Shenandoah Elementary School may be renovated - October 2, 2013
- KSDK-TV: President Rick Sullivan of the St. Louis School Board hints at big changes - Sept. 26, 2013
- KSDK-TV: SLPS teachers Juliana and Terri Zimmerman help with Moore tornado relief- September 6, 2013
- KSDK-TV: More than 20,000 students attend first day of school ... - August 12, 2013
- KSDK-TV: Pilot program helps north St. Louis students learn during summer - July 25, 2013
- KSDK-TV: Clyde C. Miller Academy graduate Destiny Crockett to attend Princeton - June 6, 2013
- KSDK-TV: Metro Academic and Classical named 'Best High School' in Missouri - April 23, 2013
- KSDK-TV: Cleveland NJROTC will remain open - March 20, 2013
- KSDK-TV: SLPS Students Attend Spring Break Academic Academy - March 19, 2013
- KSDK-TV: Students and alumni trying to help keep Cleveland NJROTC open - March 9, 2013
- KSDK-TV: Proposal to slash millions from SLPS budget - February 28, 2013
- KSDK-TV: SLPS chief could recommend more school closings - February 22, 2013
- KSDK-TV: Second annual Go! St. Louis Dr. Seuss Day next Friday- Feb. 21, 2013
- KSDK-TV: Innovation High School grants given to St. Louis area schools- Feb. 7, 2013
- KSDK-TV: St. Louis Public School students sign letters of intent- February 6, 2013
- KSDK-TV: Vashon High Gets Health Center Inside School - January 30, 2013
- KSDK-TV: Gov. Jay Nixon on early childhood education - January 14, 2013
- KSDK-TV: Linda Smith Named Preschool Teacher of the Year - January 14, 2013
- KSDK-TV: Jeremy Resmann Wins Science Teacher Award - January 2, 2013
- KSDK-TV: SLPS NAMES RHEA WILLIS SPED TEACHER OF THE YEAR - November 29, 2012
- KSDK-TV: CENTRAL VPA UNVEILS NEW THEATRE - November 29, 2012
- KSDK-TV: Education Ambassadors Announced At Soldan Pep Rally - November 13, 2012
- KSDK-TV: Make A Difference Day At Northwest Law Academy - October 27, 2012
- KSDK-TV: Help Make A Difference Day At Northwest Law Academy - October 26, 2012
- KSDK-TV: Missouri To Review St. Louis' Accreditation - October 15, 2012
- KSDK-TV: SLPS Receives Provisional Accreditation - October 16, 2012
- KSDK-TV: State To Review SLPS Accreditation - September 15, 2012
- KSDK-TV: Reading is Fundamental Interview - August 20, 2012
- KSDK-TV: SLPS Moves Closer To Partial Accreditation - August 14, 2012
- KSDK-TV: SLPS Officials Rally Students For First Day Of School - August 12, 2012
- KSDK-TV: SLPS Air Conditions Schools - July 31, 2012
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KWMU RADIO
- KWMU: Slow start for effort to increase diversity in St. Louis gifted schools Apr. 15, 2017
- KWMU: Missouri board of education critical of St. Louis’ largest charter network, ... Feb. 21, 2017
- KWMU: Moving on up: St. Louis Public Schools wins full accreditation Jan. 10, 2017
- KWMU: Fate of at least two north St. Louis schools top SAB Dec. 18, 2016
- KWMU: City sides with charters in lawsuit filed by Dec. 13, 2016
- KWMU: College advice from a first generation Wash U student Dec. 9, 2016
- KWMU: Progress Report: No Missouri school district scored in unaccredited ... Nov. 7, 2016
- KWMU: City school transition talks won’t resume before January Nov. 1, 2016
- KWMU: We Live Here: What's going on with the suspension ban in St. Louis Public ... Oct. 1, 2016
- KWMU: Former elected board member Clinkscale joins St. Louis Public Schools’ ... Sept. 26, 2016
- KWMU: Dissension on elected school board cuts SLPS transition talks short Aug. 17, 2016
- KWMU: Charter school parents appeal judge's ruling in education funding suit Aug. 10, 2016
- KWMU: So long, SAB? Talks to move SLPS back to elected board called positive ... July 5, 2016
- KWMU: Adams signs new 3-year contract as city schools superintendent July 5, 2016
- KWMU: St. Louis Public Schools gets reprieve from Education Dept. for missed deadline June 16, 2016
- KWMU: What to do with St. Louis’ empty schools?- July 8, 2015
- KWMU: St. Louis Public Schools reconsider discipline policy, move forward with ... - March 10, 2015
- KWMU: St. Louis schools honored for putting character first - Feb. 17, 2015
- KWMU: U.S. Secretary of Education In St. Louis: ‘The inequities are huge’ - Dec. 16, 2014
- KWMU: St. Louis Public Schools Foundation Looks To Bolster College Readiness - Dec. 4, 2014
- KWMU: College Prep Program Expands in St. Louis Schools - Oct. 15, 2014
- KWMU: In St. Louis, Parents Go Digital To Make Sense Of School Choice - Sept. 10, 2014
- KWMU: Roosevelt High Students Aim To Turn Donated Pews Into Learning Opportunities - May 2, 2014
- KWMU: Students Rally For Peace In St. Louis - May 8, 2014
- KWMU: Clergy Coalition Voices Support For St. Louis School Improvement Plan - April 28, 2014
- KWMU: What Would St. Louis Look Like With A Population Of 500,000? - April 17, 2014
- KWMU: Recommendation: Appointed Board Should Keep Running St. Louis Schools - April 14, 2014
- KWMU: State Board Of Education Extends SAB Control Of St. Louis Public Schools ... April 15, 2014
- KWMU: Accounted For: Can School Clinics Improve Attendance? - April 9, 2014
- KWMU: Jackie Joyner-Kersee On Her Work To Improve The Fitness Of Young People - April 3, 2014
- KWMU: Commentary: Missouri Lags Behind On Pre-School Education - March 9, 2014
- KWMU: Schweich Issues SLPS Audit Follow Up, Encouraged By Progress - Feb. 20, 2014
- KWMU: St. Louis Plans Coordinated Approach To Fighting Obesity - February 2, 2014
- KWMU: Hickey Students AIM For Fitness - December 30, 2013
- KWMU: Mann And Shenandoah Elementary Schools Will Remain Open - December 19, 2013
- KWMU: Teachers Share Their Top Safety Concerns - Oct. 30, 2013
- KWMU: Missouri Announces More Grants To Child Care Centers - Oct. 30, 2013
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Published Online: August 21, 2012Published in Print: August 22, 2012, as As Competition Grows, Districts Make Pitches To Boost Enrollment
Educators turn to billboards, direct mail, and retooled programs to attract students
Public school enrollment in Grand Rapids, Mich., has dropped slowly during the past five years, from about 21,000 students to 18,500 today.
Parents have left the west Michigan city for better jobs elsewhere, as have many throughout the state. Or, they've stayed in the area but departed the district for independently run charter schools or other enticing "schools of choice," which, in Michigan, are schools run by traditional school districts that are able to recruit students from a wide geographic area.
In response, the school district and the city have teamed up for a campaign they call "We Are GR," intended to excite residents about the community and about the offerings of the regular public schools. The push, which involves billboards, direct mailings, ads on buses, neighborhood door-knocking campaigns, and Web videos, will culminate in a back-to-school event at the city's zoo this week.
Focused Efforts
John Helmholdt, the communications director for the district, likens it to a political campaign.
"There's a reason during elections that you get inundated," he said. "You've got to beat a message into a voter's head seven times before it sinks in."
Across the country, students returning to the classroom this fall, as well as their parents, are increasingly likely to have been the focus of intensive marketing campaigns like this one. Charter schools, voucher programs, private schools, and state laws that allow parents to enroll their students in schools outside their normal attendance boundaries have all had an impact on districts. And, as students leave a school system or a school, state money often goes with them.
The enrollment drain has been particularly pronounced in urban districts, which have the highest concentration of charter options for students. According to the Washington-based National Alliance for Public Charter Schools, the number of students enrolled in charter schools, which are publicly funded but largely independent institutions, rose from about 580,000 in 2001-02 to more than 2 million in 2011-12. That represents about4.2 percent of the public school population.
The push to market traditional districts and regular schools "is stronger than it's been before," said Rich Bagin, the executive director of the National School Public Relations Association in Rockville, Md. "We have principals coming to us and saying we have a great school here, but everybody seems to be leaning towards what's new."
In Grand Rapids, the district also plans to spend this school year figuring out what other changes it may need to make to hold on to its students, said Teresa Weatherall Neal, who was named the superintendent in January. While no plans have been made yet, she said some of the changes coming for 2013-14 will certainly involve closing some schools, some of which are operating at only 60 percent capacity, and bringing in new programs.
"We really need to reinvent the school district in the next school year," Ms. Neal said.
For other districts, promoting their offerings has been a long-running practice.
Terry Locke, the spokesman for the 40,000-student Chandler Unified district in Arizona, said that 10 years ago, the district used movie theaters as a venue to run advertisements touting the benefits of the school system. Arizona is the "parent-choice capital of the country," Mr. Locke said, and Maricopa County, where Chandler is located, has 20 charter schools within its boundaries.
The state had close to 135,000 students enrolled in 526 charter schools in the 2011-12 school year, according to the national charter school alliance.
Reaping Results
Currently, the district focuses on direct mailings, promotional efforts on public-television stations during children's shows, and social-media outlets. In all, it spends about $100,000 a year on advertising and marketing, he said.
At the same time, Mr. Locke said, the district has tried to draw in parents with popular programs, such as "traditional academies" that focus on highly structured instruction; an accelerated program for middle school students based at a high school; a new academy for gifted students based at an elementary school; and a junior high school with a single-gender option for some classes.
The marketing efforts appear to have had some impact: Last school year, the district had about 10,000 students who did not attend their neighborhood schools. Of those, about 4,000 students came from outside the district, Mr. Locke said.
In Missouri, the St. Louis school system, which has been unaccredited by the state since 2007 and is located in a community with a shrinking population, devoted $1 million to marketing efforts in the 2011-12 school year, said Patrick Wallace, the spokesman for the district.
Hammered by bad publicity and a party to a desegregation agreement that allows students to leave for surrounding jurisdictions, the district has seen its enrollment dwindle from about 45,000 five years ago to a projected 23,000 for 2012-13. The loss has meant a budget reduction of $50 million for the district, Mr. Wallace said.
It will be hard to judge the effects of the St. Louis advertising this school year because of a confounding event: The state education department closed six charter schools that operated within the city, all for academic failure. At least a portion of the 3,300 students affected by the closings have enrolled in regular St. Louis schools, boosting enrollment and reversing years of decline for reasons unrelated to any district marketing effort, Mr. Wallace said.
Preschool Hook
St. Louis can point to one especially bright spot, however, in its promotional efforts: a concerted push by the school system to expand all-day-preschool seats in 2011-12. Sheryl Davenport, the executive director for early childhood and early-childhood special education in St. Louis, said the district had about 1,600 seats for 3- and 4-year-olds in late 2010, with about 800 more students on a waiting list for general preschool and 500 waiting for a spot in a magnet preschool program.
The district pushed to add about 700 seats. The advertising around that effort lured parents who were looking for all-day, academic oriented preschool options for their children, including free transportation for 4-year-olds and free before-and-after care.
"For a lot of our families, this was their first experience with St. Louis public schools," Ms. Davenport said. The district also tried to make the enrollment process efficient for parents, by signing up pupils at a central location and giving parents acceptance letters on the spot to take back to their neighborhood preschools.
Ms. Davenport said that a survey of parents whose children would be enrolling in kindergarten this school year indicated that the vast majority of them planned to remain with St. Louis schools.
While many districts position themselves in competition with other school options in their communities, Denver's marketing efforts include its charter school options. All those schools are advertised together in mailings to parents, said Marissa Ferrari, the director of marketing for the 81,000-student school system.
In the last school year, Denver also introduced a streamlined enrollment system that allows parents to submit one form for the district's regular public schools, charter schools, and magnet offerings.
"We view all of our schools as a portfolio of quality options, so we do think that it is our duty to promote them equitably," said Alyssa Whitehead-Bust, the district's chief of innovation and reform. Though state aid follows students if they choose to attend a charter school, the Denver district is measured on test scores of students no matter what type of school they attend, Ms. Whitehead-Bust said.