Principles of marketing                 Branding                

Ethics                                          Product, Promotion, Place, Price
Research                                     Digital marketing
Targeting / segmentation              Social media marketing

Consumer behavior                      A marketing plan
Positioning                                   Personal branding

Sports/entertainment

Class Structure / Assignments

A digital textbook is used for this course. You will need to get access information from your teacher in order to access the book and other class material.  Access to the textbook and many of the class resources is available through the Edify platform.

Class will include work for you to finish alone as well as activities and assignments that will involve you working with a partner or in groups.

For this class, you will be assigned chapters to read and assignments to complete, including in-class activities, work in and out of class, chapter quizzes, and a final test.

Resources

Through the Edify platform you will have access — in addition to the textbook chapters — to chapter lecture slides, directions for assignments, Expert Session videos by professionals, chapter quizzes, and the final test.   

CLASSROOM PROCEDURES

1. Beginning of Class: Be punctual!  Have your materials ready (book, laptop, pencil/pen and writing materials available).
2. Stay engaged and work on activities and assignments. Use your time wisely.

3. Cell phones will not be used in class
4. Minga will be used for hall passes, praise and guidance
5. Upon the end of class, please clean up your materials, throw away garbage and put desk, chair and computer items back in their rightful area.

STUDENT DAILY CLASS ROUTINE 90 minutes

1.  Do Now:  first ten minutes, students answer 1-3 questions

Pen-to-paper or digital task.

1.  New Material: 20-25 minutes, makes connections to background knowledge.

Writes down the lesson’s key points.

Engages in academic discourse.

Is prepared to learn.

2.  Gradual Release: 20-25 minutes

Actively completing a task with some teacher support.

Shows understanding of vocabulary.

Explains their thinking and justifies solutions to problem.

Follows expectations for engagement.

Implements feedback during the practice.

Success criteria is being used to self-monitor progress.

3.  Practice: 20-25 minutes

Completes independent practice assignment.

Uses vocabulary to explain the skill.

Refers to success criteria when reflecting on their progress.

If in group work, each student has a role and is

contributing to the group assignment.

4.  Exit Slip:  Last 10 minutes

Completes the exit slip without any support.

Follows an end of class routine.

 CLASSROOM EXPECTATIONS

1.  Follow Teams for Do Nows, Lessons, Assignments

2.  Follow ALL school policies and expectations, please read the Saint Louis Public School Handbook.

      Specifically: no cell phones

3.  Students are expected to be respectful of all class members (including students, teachers, other staff, administrators, and guests) and of all school property (including desks, chairs, walls, books, flooring, and any equipment or electronics).

4.  Students are expected to complete all work and take all tests on designated dates.

For excused absences: It is the student’s responsibility to get their make-up work and schedule make-up tests outside of class time (before/after school, advisory). Missed work must be made up within a week after returning to school for full credit. Any work due on the missed day(s) must be turned in the day you return to school.

Make-Up Policy

Some assignments, quizzes and tests may be resubmitted to demonstrate proficiency.  If a student completes assignment/exit ticket/quiz/test/mid-term/or final late, they are required to contact Ms. DeGreeff by email advising her of what assignment was done. If the student does not advise Ms. DeGreeff of the make-up work, the student can miss credit for the assignment since the online curriculum we use for class does not alert the instructor of late assignments completed.

Retesting

Students can retake any test regardless of their grade once the grade has been provided.  Students have two weeks from the original test date to retest their test. 

Late Work Policy

Partial credit of 50% will be given for assignments turned in after two weeks of the due date; but the teacher will use a sliding curve on all late assignments between the due date and two-week period. All exit tickets are due prior to class ending.

Cell Phone Usage/Devices

Please turn in your cell phones upon arrival at school, failure to do so will involve administration and parents.  

CONTACT INFORMATION

I am always available to help students with questions on their work before, during (student personal time in class) and sometimes after school.  Parents/guardians may contact me with questions and to get updates on their Student’s academic progress. You can contact me in several ways:

 Phone Number: 314-367-9222 ext. 44235

 Email Address: mia.degreeff@slps.org

 Office Hours: 

GRADING

Following is a breakdown of how coursework will be accounted for your overall grade.

Chapter reading: 10%
Assignments: 35%

Worksheets: 15%
Quizzes: 10%

Simulation: 20%
Final test: 10%

Grades for the class will follow this scale:

A        100-90%

B        89-80%

C        70-79%

D        60-69%

F        0-59%          

MOD MARKETING

All Marketing classes (Intro to Marketing, Sports & Entertainment and Social Media) will follow this calendar.  Simternships are specific to each individual course.

Tentative Calendar

Aug 21-Sept 6

Class 1 

Introduction to the course

Class 2

Marketing / Class materials

Marketing overview; register for textbook and simulation

Class 3

Introduction to Marketing

Chapter 1

Class 4

Introduction to Marketing

Chapter 1

Sept 9-Sept 27

Class 5

Ethics

Chapter 2

Class 6

Ethics

Chapter 2

Sept. 30-Oct 18

Class 7

Research

Chapter 3

Class 8

Research

Chapter 3

Oct. 21-Nov. 8

Class 9

Targeting / Segmentation

Chapter 4

Class 10

Targeting / Segmentation

Chapter 4

Nov. 11-Dec. 6

Class 11

Consumer Behavior

Chapter 5

Class 12

Consumer Behavior

Chapter 5

Finals

Jan.6-Jan. 24

Class 13

Positioning

Chapter 6

Class 14

Positioning

Chapter 6

Jan. 27-Feb. 14

Class 15

Branding

Chapter 7

Class 16

Branding

Chapter 7

Feb. 17-March 7

Class 17

Product

Chapter 8

Class 18

Product

Chapter 8

March 10-Apr. 5

Class 19

Promotion

Chapter 9

Apr.8-Apr. 26

Class 20

Promotion

Chapter 9

Apr. 29- May 17

Class 21

Promotion

Chapter 9

Finals