The Marketing Education major program at Gateway STEM High School is a college prepatory pathway that finishes with students earning an Industry-recognized Credential (A*S*K Fundamental Marketing Concepts) and an internship in the Spring Semester of the Senior Year.

The program requires that students complete a four-unit (two each semester) block of marketing coursework during their junior year and an eight-unit (four each semester) block of marketing coursework (fall-term) and an internship (spring-term).  

Through the required Marketing Education program coursework, students become skilled in the following areas:

• Channel Management
• Marketing-Information Management
• Market Planning
• Marketing
• Pricing
• Product/Service Management
• Professional Development
• Promotion
• Selling

After the completion of the A*S*K Fundamentals of Marketing exam (Click Here for More Information), students participate in a one semester internship.  During this internship, students work with local business leaders for a minimum of 120 clock hours in an approved occupational area.   The areas include:

• Advertising Clerk
• Amusement and Recreation Attendant
• Call Center Representative
• Cashier
• Concierge
• Customer Service Representative
• Front Desk Clerk
• Order Filler
• Host/Hostess
• Merchandise Displayer
• Product Ambassador
• Product Demonstrator
• Retail Sales Associate
• Sales Representative
• Stock Clerk
• Wait Staff
• Window Trimmer

In addition to the program coursework, students actively participate in the DECA Career and Technical Student Organization (Click here to visit the Gateway STEM DECA Website).