The Marketing Education major program at Gateway STEM High School is a college prepatory pathway that finishes with students earning an Industry-recognized Credential (A*S*K Fundamental Marketing Concepts) and an internship in the Spring Semester of the Senior Year.
The program requires that students complete a four-unit (two each semester) block of marketing coursework during their junior year and an eight-unit (four each semester) block of marketing coursework (fall-term) and an internship (spring-term).
Through the required Marketing Education program coursework, students become skilled in the following areas:
- Channel Management
- Marketing-Information Management
- Market Planning
- Product/Service Management
- Professional Development
After the completion of the A*S*K Fundamentals of Marketing exam (Click Here for More Information), students participate in a one semester internship. During this internship, students work with local business leaders for a minimum of 120 clock hours in an approved occupational area. The areas include:
- Advertising Clerk
- Amusement and Recreation Attendant
- Call Center Representative
- Customer Service Representative
- Front Desk Clerk
- Order Filler
- Merchandise Displayer
- Product Ambassador
- Product Demonstrator
- Retail Sales Associate
- Sales Representative
- Stock Clerk
- Wait Staff
- Window Trimmer
In addition to the program coursework, students actively participate in the DECA Career and Technical Student Organization (Click here to visit the Gateway STEM DECA Website).